IFB001 Analytical Skills for Intelligent Business
2nd SEMESTER 2024/25 ASSESSED COURSEWORK
Assignment Brief
Task: Write a report (800 words ± 10%) that delves into an analysis of specific business data. Include analysis insights accompanied by visual representations and identify key findings that could guide decision-making processes.
Background and context: Choose a set of data for your study. This data can be sourced from a real business, a company, or digital sources like open-source databases or websites, or it may come from tangible resources in the real-life business environment, provided the data pertains to a real business/problem scenario. Envision yourself as a business analytics expert. Your current responsibility involves examining this data through the analytical techniques acquired in the module, creating various charts and diagrams, and offering potential recommendations to aid in the decision-making process.
Indicative Content:
While its content and structure are for you to determine, the following is an indicative list of some of the content you could incorporate into your report:
- Introduction. Description of the business/company/real problem you selected, description of the data you collected, and any other information that you consider relevant to the task at hand.
- Analysis. Present the steps of how you conduct the data analysis, including:
a) Data Preprocessing
b) Data Analysis
c) Data/Results Visualization
d) Interpretation/Discussion
- A brief discussion of the potential suggestions for decision-making for this business/problem.
- Appendix. Attach the set of data you analyze in the appendix.
Word count: 800 words ± 10%, excluding tables, figures, references, appendix. Marks will be deducted for work that exceeds the word count limit.
Preferred referencing method: Please ensure that the sources of all the information and data, and the analyses of others, are properly cited in your report using the Harvard style of referencing.
Indicative grading scheme:
- Structure and organization of report (including effective use of headings and subheadings) - up to 5 marks.
- Presentation of the report (including writing style and accuracy; effective use of grammar and syntax; effective and accurate use of figures, tables, and illustrations; and length) - up to 10 marks.
- Content of report:
Introduction - up to 10 marks.
Analysis - up to 50 marks.
A brief discussion of the potential suggestions - up to 10 marks.
- Quality of information and data presented (including evidence of independent research) - up to 10 marks.
- Use and application of relevant scholarly literature (including appropriate referencing, use of in-
text citations and accurate presentation of bibliography/list of references) - up to 5 marks.