CAEL 3018 design for digital publishing
Colour,shape and composition-20%
Description of task
This assessment task focuses on the necessity for visual consistency in publication design and in graphic design more broadly.Instead of addressing the entire range of diverse elements that feature in publication design,this task will specifically focus on three key elements:colour,shape and composition.
Utilising only a limited range of colours and a setof shapes (made with the Indesign tols learned in class),you should compose a series of abstract designs for a 12-page booklet.Consider compositions for double-page spreads(DPS)as well as single page compositions.While you might have your colours and shapes combine to form images,this is not intended as an exercise in representation nor narrative design.Ratheer,it is about creating designs for the page that utilise a very limited set of elements,with the challenge being to allow the publication to be as diverse as possible within a system of relatively strict consistency.The colour palette developed in this assignment will also be utilised in Assessment Task 3
Submission requirements
1×12pp A5 PDF saved "as spreads".
1×12pp A5"unpackaged"Indesign document (no fonts,no links).
Assessment criteria
-Overall Visual Consistency.The booklet should demonstrate an understanding of a cohesive design approach.
-The Colour Palette.This should reflect a thoughtfuland deliberate choice,contributing to the overall consistency of the booklet.
-Constrained diversity.Within the constraints of the chosen colour palette and set of shapes,you should attempt to develop innovative combinations to maintain visual interest and engagement throughout the extent of the booklet.